CHATTER WINE
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CHATTER WINE *
The ASK?
I was tasked with developing a brand and marketing campaign for a beverage company of my choice. And so, Chatter Wine was born. Chatter Wine aimed to break away from the traditional, often elitist image of the wine industry, targeting a younger demographic who value experience, community, and ease of enjoyment over traditional wine culture. The goal was to craft a memorable brand identity that was distinctive yet approachable, setting Chatter Wine apart from its competitors.
The Answer.
In creating the packaging and brand identity for Chatter Wine, I focused on what would stand out to a younger demographic of wine drinkers. Simple, goofy illustrations paired with tongue-in-cheek copy creates a vibrant brand personality that reflects the brand’s core values of fun and social connection. The final brand and packaging design not only appealed to the target demographic but also carved out a unique position in the highly competitive wine industry.
