The Cultural Society
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The Cultural Society *
The ASK?
A cultural society with big dreams and even bigger ambitions approached us to help shape a brand identity for a new museum dedicated to celebrating AAPI (Asian American and Pacific Islander) history and culture. The catch? They had very little to work with — just a passionate mission and an idea for a space that would become a pivotal community hub for education, connection, and cultural pride.
The Answer.
They came to us with a request that felt equal parts exhilarating and challenging: Create a cohesive, visually striking brand identity from the ground up. So, we went straight to the roots, digging deep into the culture, history, and nuances of AAPI identity. From there, we started building a visual vocabulary that spoke the language of the museum’s mission: bold, inclusive, layered, and forward-thinking.
See this redesign in action https://aapihistorymuseum.org
