projectcurl
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projectcurl *
The ASK?
PROJECTCURL isn’t just another hair care brand—it’s a movement. Built to school the world on curls and fuel self-expression, it’s all about ditching the shame and owning the strands you were born with. I was tapped to concept, art direct, and shoot a punchy visual series for their site and socials—stock images with attitude, made to match the brand’s bold mission and upbeat vibe.
The Answer.
I delivered a high-impact photoshoot that captured the raw energy and authenticity of natural curls—no retouching, no filters, just real texture in its element. From concept to camera, I built a visual language that feels confident, rebellious, and proudly unpolished. The final images serve as a bold visual toolkit for PROJECTCURL’s web and social platforms, aligning seamlessly with the brand’s message: curls aren’t just a look—they’re a statement.
