The Basics
*
The Basics *
The ASK?
The Basics is a no-nonsense, vegan brand on a mission to keep things simple. In a market flooded with complicated claims, The Basics makes a statement: clean, honest, and straightforward food is all you need. They needed a brand identity and packaging system that was as straightforward and bold as their products. I took the challenge of developing a brand that communicates purity, transparency, and minimalism while still catching the consumer’s eye.
The Answer.
In the crowded world of vegan and clean-label products, The Basics needed a way to cut through the noise. The result is a brand that feels authentically pure, transparent, and minimal, but also dynamic and eye-catching. Packaging that says, “This is who we are. No gimmicks. No BS.” It doesn’t just blend in on the shelf; it stands out and commands attention.
